Sportsradar – Next Gen NFL Metrics

Sportsradar is the official data provider to sports properties, bookmakers, and media companies.

What We Did for Them

Our Data Production Studio took NFL player tracking data and turned it into a new “Pocket Pressure” metric that gave fans insight into how their favorite quarterbacks played with defenders around them.  We turned an otherwise hidden aspect of the game into a viable metric.

Our work was featured in the New York Times prior to Super Bowl LI.

 

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NFL Players Association

Representing the interests of pro football players the NFLPA is responsible for safeguarding the future of every NFL player.

What We Did For Them

We advised the NFLPA leadership on technology and data integrations.

Our Strategic Services team is helping the players leverage their data into new revenue streams.

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IMG Academy

IMG Academy is the original performance center.  The center hosts over 1000 student athletes annually in addition to a cadre of elite athletes and teams.

What We Did For Them

Innovation agency of record – helping IMGA scale their knowledge and best practices to customers globally – opening new revenue streams for the company.

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Tactical Film Room – US Marines & USC Trojans

Elite military unit and top NCAA football program.

What We Did for Them

Innovation partnership to deliver a Tactical Film Room so Marines train more efficiently, and a Leadership Shift so the Trojans create better athletes and better people.

Our Creative Lab took one super strength from the Trojans – using film to evaluate and coach players – and transferred that to the Marines.  In return, the Marines spent quality time working with the Trojans on a custom leadership program.

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